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Product Packaging
LEGO Duplo is part of a very versatile range of products in the LEGO pre-school category. It is directed toward children 2-5 years old, an age of role-play, exploring and playful learning. Duplo's Princess Castle was a new product in the limited universe of Duplo for girls. The success of the packaging was the deciding factor in launching the product. Résumé.
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