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Christmas Season In-store Promotion
The LEGO retail brand stores is a unique opportunity for LEGO Company, to connect with the consumer and at the same time strengthen the ties to the retail trade. The Christmas campaign is based on a simple, playful, and iconic design, communicating the LEGO holiday season greetings. The dot design is derived from the most recognizable LEGO feature, the brick knob. Résumé.
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